And when it comes to performance, Pixis offers automated ad bid and budget pacing tools that attempt to mitigate the impact of short-term fluctuations and seasonality.Įach brand that works with Pixis gets it own set of “customized learnings” trained on the brand’s marketing unique data and objectives, Mishra says. On the creative end, meanwhile, Pixis can generate assets including texts, images and emails. On the targeting side, Pixis uses AI to identify - and ideally convert - audiences for a given brand, product or ad campaign. Pixis’ platform can be divided into three core pillars: Targeting, creative and performance. From there, Mishra, Valiyath and Prasade started laying the groundwork for a full-stack marketing platform for generating assets, dynamically targeting customers and monitoring the performance of campaigns in real time. Together, they built a prototype to generate marketing assets, which caught the attention of a large bank chain.
The three were researching generative AI, specifically AI to create art and model assets for games.īut once they realized how large the addressable market for AI in marketing was becoming, Mishra, Valiyath and Prasade decided to pivot. Years ago, Mishra and Pixis’ other co-founders, Hari Valiyath and Vrushali Prasade, met at the Birla Institute of Technology & Science in Pilani, Rajasthan, India. It’s not merely about weathering the storm anymore, but about thriving in the new normal.” “There’s a heightened emphasis on maximizing profitability and ensuring sustainable growth. “We’ve observed a palpable shift in organizational priorities post-pandemic,” Pixis co-founder and CEO Shubham Mishra told TechCrunch via email. Having grown 140% year-over-year in 2023, Pixis expects to achieve profitability in Q4. To wit, Pixis claims to have crossed the $50 million in an annual recurring revenue mark this quarter with a customer base eclipsing 200 brands, including DHL, Joe & The Juice, Sears and Swiggy. A majority of marketers report having already incorporated AI into their daily workflows, according to a recent survey by The Conference Board, and most expect further adoption of AI to improve productivity.
The funding brings Pixis’ total raised to $209 million, and comes at a time when marketers are showing an increasingly acute interest in the potential for AI to enhance their in-house ad efforts.
Animated money stack series#
Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.
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